Personal Wine is an e-commerce business (and winery) that specializes in personalized wine bottles and wine gifts. I was hired on as their Design Team Lead in 2016 and worked closely with the sales, IT, and marketing teams on a daily basis for 2 and a half years.

My responsibilities included establishing the brand guidelines, hiring designers and managing the creative department, working on wine label/engraving designs for clients, maintaining our online design template library, creating digital and print marketing material, overseeing a full redesign of the Personal Wine website, and any other design needs that came up. It was a lot, but I loved the variety of work and the free wine.


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